134 – Perry Marshall discusses 80/20, racking the shotgun and Marketing DNA
Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries value his capacity to integrate sales, technology, art and psychology.
His reinvention of the Pareto Principle is published in Harvard Business Review, and NASA's Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool.
His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and he wrote the world's best selling book on Facebook advertising. He's served as an expert witness for search advertising litigation.
Marketing maverick Dan Kennedy says, “If you don't know who Perry Marshall is — unforgivable. Perry's an honest man in a field rife with charlatans.”
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You can find Perry Marshall online at the following places: